My ’93 Cadillac STS had loads of luxury items that lots of other ’93 cars did not. This is in part because GM would always test new options on Cadillacs as standard equipment. In High School I was rockin’ out with Bose Gold series speakers, CD and cassette player, heated seats and adjustable lumbar support to go with it. Even though I graduated in 2007 I imagine I would have been the coolest kid on the block in 1993.
But this luxury equipment was all with in GM. Countless other luxury cars had these options as well. Cadillac didn’t stand out as it once did. They weren’t the first to do anything ground breaking for a long time.
As of recently that has all changed. Cadillac has introduced CUE. The Cadillac User Experience. Cadillac has just become the first company to use tablet technology that is fully integrated in the car right off the production line. The system simplifies the user experience of in car infotainment. Cadillac has gone back to its grass roots and brought to production something that will be copied and imitated by other car companies. And all for the better. They’re back as forerunners in in-car technology for once. With help from CUE Cadillac is dusting of there old motto of being “the standard of the world”.