“History repeats itself”, one of the most used cliché’s in the English language. Nevertheless, a cliché that proves itself true time and time again. For a certain car company, I would imagine they are banking on that.
In 2002 Cadillac unveiled the Cien concept at the Detroit Auto show. With a 950 bhp, mid-mounted 7.5 liter V-12, a design inspired by the F-22 Raptor and an exotic European stance, it looked like the epitome of what a performance car should be. Sadly, though, it was never to be put into production. It was more of Cadillac just flexing their muscles.
Now jump forward 8 or 9 years. Cadillac has, arguably, one of the best performance sedans and coupes in its class. Coincidence? I think not. When car companies produce a concept never to see light or even a halo car that makes it to production, the trickle down effect is inevitable. The CTS-V may not have a 950 horse V-12 in the back seats, but if you dilute and filter the Cien enough you sure would come close to it. And that’s saying a lot.
The point I’m trying to make is that Cadillac is at it again. Cadillac unveiled the Ciel at the 2011 Pebble Beach Concours d’Elegance. One of the most prestigious car shows in the world. It is home to the most expensive and luxurious cars known to man, past and present.
The Ciel is powered by a twin turbo 3.6 hybrid V-6. I know that doesn’t sound like much compared to Cadillac’s of old nor does it even hold a candle to a Rolls or a Bentley V-(insert large number). But that’s because Cadillac is aiming this luxury car at the 99%ers, if you will. The level of luxury however could easily be mistaken for a 1%er. From the swooping lines and suicide doors on the outside to the smooth olive wood dash and elegant yet simplistic interior, it robs from the rich and gives to the middle class. Passengers, who you might mistake for the owners, have more than enough room for comfort. The headroom has to be measured in miles due to the drop top.
If Cadillac follows a similar path to that of the Cien to CTS-V route, starting with the Ciel, the possibilities are limitless. At the very least I would suspect a car that could easily compete with the top range BMWs, Mercs and Audis in the luxury and grandeur department yet still be half the price.
If history has anything to say about it, the Germans should start to worry… again.