Ferrari Tailor-Made

  Automotive companies, in the past few decades, have adopted special branches to their companies. For the most part these special sectors of the company specialize in performance upgrades; Ford’s Special Vehicle Team (SVT), Chrysler LLC’s Street and Racing Technology (SRT), BMW’s M division and Mercedes’ AMG division.

Earlier in 2011 McLaren Automotive started up McLaren Special Operations. Which deals solely with visual upgrades. Let’s face it the MP-4 12c doesn’t really need performance upgrades.

So it’s no surprise that long time rival company Ferrari has recently started up Ferrari Tailor-Made. FTM is Ferrari’s customizing service for clients who want to go the extra mile to make their baby unique.

Tailored to suite individuals’ tastes by the Ferrari styling center, clients can follow the car through every step of production. Each client also gets his or her own personal design advisor.

When talking personal tastes of Ferrari owners the spectrum can range from classy and subtle to a flamboyant eye sore. Which is why Ferrari has covered all the bases. Three categories of styling exist: Scuderia, Classica and Inedita.

Scuderia reflects the sporting heritage of Ferrari. With options such as carbon fiber, Alcantara and kevlar trims along side satin and matte finishes one can easily land at either end of the spectrum. Get it right you can have a subtle track weapon that makes you look like a driving legend.

Classica allows the client to put a vintage twist on a new model. Kashmir roof lining, a teak-trimmed trunk and interior inserts that match the exterior can easily make a classic looking GT.

Inedita is described as “experimental” and “innovative”. This is where the flamboyant eye sore options come into play. If a client wants his pale blue Ferrari convertible to have matching blue rims, sure. If said client then wants matching blue leather seats with denim trim alternating through out the cabin, no problem. But if blue denim isn’t your style ferrari have other suite fabrics at you disposal.

The idea behind this program is to create a more bespoke Ferrari for every customer. Every car is different. From the cool racer to the hip-hop mogul, Ferrari has options for you.

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